Più Ottica is a family story spanning three generations, combining passion, expertise, and foresight.
Its roots go back to the 1950s in Ariano Irpino (Avellino), with a first retail store in the main square, then a business mixing optics and photography.
The turning point came with Ennio Scauzillo (second generation), who decided to focus exclusively on optics, transforming the business into a reference center for visual well-being in Irpinia, the Beneventano area, and Upper Puglia.
Guided by a clear vision, Ennio built an identity founded on specialization, care for visual problems, and a selection of artisanal and niche brands, often discovered at major international trade fairs, alongside increasingly advanced technologies and personalized consultations in optometry and contactology.

In the 2010s, the relocation of the historic headquarters to a more commercial area of Ariano marked the beginning of a new expansion phase.
Ennio is joined by his children Carla and Andrea, qualified opticians representing the third generation; Stefano chose the entrepreneurial path and founded a factory for frames made of cellulose acetate, entirely handmade in Italy, creating artisanal design collections conceived and produced locally.
Along this journey, the brand expanded its presence with new stores in Grottaminarda, Avellino, and Naples, ensuring the same standards of quality, attention, and innovation everywhere.

Today, Più Ottica means experience and research, a balance between aesthetics, science, and hyper-precise technology.
The goal is not just to offer top-level eyewear, but to propose a tailor-made vision for each person, based on active listening and service personalization.
We look to the future with a project that combines tradition and digital: the "Più Ottica online store", with remote visual assistance, virtual try-ons, and a meticulously curated e-commerce platform.
The main partner in this experience is ZEISS: Più Ottica is a ZEISS Center of Excellence, testament to a constant commitment to excellence.
Every day we cultivate a culture of optics that looks far ahead, focusing on beauty, visual health, and the identity of each customer.
For over fifty years, seeing well has been our mission; making people see better, in harmony with beauty and professionalism, is our family's passion.